Our Story
The story of GOGO began with an unexpected hero: Rufus, a lovable rescue dog who was all heart and adventure but struggled with anxiety at every turn. Whether it was a clap of thunder or the hum of the washing machine, Rufus had a remarkable ability to get worked up. Watching him suffer was tough, and we soon realized that he needed more than just our love—he needed a way to transform his anxiety into something constructive.
We started our journey in a tiny garage, fueled by a mix of DIY spirit and too much coffee. Our first experiment was a simple lick mat, designed to give Rufus a soothing distraction when he felt overwhelmed. To our delight, it not only calmed him but also became a new favorite pastime. This success spurred us to explore further, leading to the development of chew toys and sniffing pads that cater to different aspects of canine needs. Each product is crafted with Rufus’s journey in mind, aiming to turn anxiety into enrichment for every dog